Media & Entertainment
Streaming Platform
- Increase in Watch Time
- 45%Increase in Watch Time
- Reduction in Churn Rate
- 35%Reduction in Churn Rate
- Increase in Ad Revenue
- 28%Increase in Ad Revenue
The Challenge
Watch time was low, the library was thin on tags, and churn was high.
There is more content than a viewer can sort through. Audiences split across screens and languages. Making, tagging and clearing each title costs real money, and piracy takes a share of what is left.
What We Built
We built a recommender, tagged the library and scored churn risk.
AI Content Creation
Draft scripts, blurbs, thumbnails and social cuts.
Video Intelligence
Tag scenes, faces and objects, and pull the highlights.
Audio Enhancement
Clean the sound, lift the voice, dub the track.
Audience Intelligence
See what a viewer watches, skips and drops.
The Outcome
Higher Engagement
The right title reaches the right viewer at the right time.
Operational Efficiency
Less tagging by hand, fewer repeat passes over one file.
New Revenue Streams
Ad slots priced on what the viewer is worth.
Cost Optimisation
Lower cost per title to make, store and ship.
